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Holiday Tip #1: How to encourage shoppers to buy early and buy often
Note: As October closes and the countdown begins in earnest to Black Friday, MarketLive will present 12 top holiday tips for maximizing sales during the upcoming season. Here’s Tip #1. Halloween isn’t...
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Holiday Tip #2: Spotlight easy-pay options (and their alternatives) for...
With mobile shopping set to dominate the holiday season, but mobile buying still lagging behind mobile browsing, merchants should do their utmost to remove hurdles to purchase on smaller screens. Chief...
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Holiday Tip #3: Showcase online/offline prowess to win sales
Shoppers’ expectations are growing ever higher for brands to present a unified and consistent experience across touchpoints — and nowhere is this capability more crucial than when it comes to...
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Holiday Tip #4: Associates are the key to unified commerce success in stores
While much hype surrounds “digital store” technologies such as beacons and facial recognition technologies, the most valuable resource for fostering online/offline connections is one retailers already...
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Holiday Tip #5: What’s your Black Friday Plan B?
The red-letter holiday shopping days, starting with Black Friday, continue to drive significant sales and top the list of top earning days for the year. But with the holiday season starting earlier and...
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Holiday Tip #6: Checklist – viable alternatives to standard free shipping
Overwhelmingly, shoppers seek out free shipping as a way to cut costs on online orders — especially during the holidays, when a free shipping offer can make or break sales. Luckily, there are viable...
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Holiday Tip #7: Use holiday social content to differentiate your brand
In a crowded holiday marketplace, merchants must use every tool available to differentiate their brands — and that includes canny usage of social media to demonstrate uniqueness and value. The facts...
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Holiday Tip #8: Prioritize relevance to engage holiday shoppers via email
Email remains the favorite way for shoppers to learn about offers from the brands they follow — but with routine promotional emails, triggered messages, re-mailings, e-receipts and transactional...
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Holiday tip #9 – Spotlight return/exchange policies before shoppers click “buy”
While it may seem counter-productive to anticipate returns before shoppers even commit to purchases, information about brand policies surrounding returns, exchanges, and refunds is critical to...
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Holiday tip #10: Entice existing customers into the holiday shopping fray
The holiday hustle is often associated with luring new shoppers to brands as they research and compare merchant offerings. But returning customers are potentially more valuable than newbies and are...
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Holiday Tip #11 – Spur January sales with holiday-season tactics
While merchants are rightfully focused on winning immediate sales during the peak holiday season, they would do well to look beyond Christmas and offer shoppers reasons to return to the brand once the...
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Holiday Tip #12 – Checklist: Prepare now for post-season sales success
With Black Friday just days away, merchants should look ahead to capitalizing on the season’s highs with after-Christmas sales that provide new reasons for shoppers to engage. The facts As discussed in...
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